The Death Of Print Media
In many countries, the newspaper industry was the only means by which news could be transmitted to large groups of people for more than a century. Similarly, glossy magazines have occupied a space in our consciousness for quite some time and there are still many avid readers. The problem is that the readership for all forms of print media has declined over the past few decades to the point that once mighty names in the industry have begun to consolidate and close their doors. This trend shows no signs of letting up and in the foreseeable future there may be very little left of print media at all. The reasons for this are addressed more fully below.
Printing of newspapers and magazines which are intended to be used for a fairly brief period of time takes up a great deal of paper. Even where that paper is made from recycled sources, the nature of the product is such that it still results in a sizable contribution to the landfills. Many of these same landfills were poorly designed in the first place and have long exceeded their storage capacity. Paper may be a fairly biodegradable item but it is bulky and printing things that will only be read once or twice is hardly Eco friendly.
Lower Attention Span
The modern youth is much less interested in reading printed information than those of previous generations.The wide availability of more interesting uses of time has made attention spans shorter. It seems nonsensical to spend time reading a very static article when the time could easily be diverted to games with flashing graphics and constant sounds. Even those who enjoy being informed on daily happenings may find themselves bored by the news in print.
Range of Alternatives
This may be the biggest reason that newspapers and magazines are dying. The internet makes it possible to learn about something seconds after it has taken place. Micro-blogging sites can be updated by celebrity in no time at all so that they are more up to date than papers can ever be. As a result, many media companies have very active social media presences. This allows them to survive in some form as the industry they are part of evolves.
History has seen many products and services lose their position of importance. In this case media will become something new and more interactive so perhaps this change can be considered a good one..
The Impact Of Electronic Media And The Internet On Print Media
The Impact of Electronic Media and the Internet on Print Media
New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the traditional newspaper. The way in which “Bloggers” have influenced traditional journalism will also be explored and how this has affected the journalism profession. In addition, the negative impacts of how the electronic media is being used as a political forum will also be investigated. Finally, the author will predict the consequences of future developments in this rapidly growing industry and the implications this may have on the direction of print media.
Through technological advancements the television and internet now deliver the news instantly into our homes, which has inadvertently put pressure on the traditional newspaper to deliver up-to-the minute news. As technology developed swiftly over the 20th century, some academics could see the demise of the newspaper as early as the late 1960s. Marshall McLuhan (HREF1) an academic and commentator on communications technology prophesied “that printed books would become obsolete, killed off by television and other electronic information technology”. To compete with other more sophisticated electronic media systems, and to survive, newspapers joined the technological revolution and many publications went online in the fight to remain the number one information provider (Kesley 1995:16). In contrast, Kelsey (1995) states the main reason that weekly papers provide interactive services is to “generate new revenue/profit sources” from a declining circulation, as advertising is a main source of revenue for print media. It has been reported that the future of electronic information is not embraced by a lot of the news media as free interactive services generate low levels of interest with pay-per-call services as the main source of revenue. However, Rupert Murdoch saw the opportunities offered by new technology, and through diversification created an international press, followed by a television domain, creating a truly global media empire (Shawcross:1999).
However, other print media have resisted being fully represented on the web. Interestingly, reports claim the traditional newspaper will continue to survive due to common factors such as the much loved writer or columnist, local community news and the personal link to world news (Fulton 1996). However it could be argued that these same factors are applicable to the internet. Melinda McAdams, a primary contributor in the setup of the Washington’s Posts online service, recognizes the above mentioned factors also support the internet inferring "a person with a lot of on-line experience thinks more...
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